Founder
Cherif Harouna is a highly experienced African business consultant with over 14 years of expertise in driving successful investments and business ventures across the continent. With a deep understanding of Africa's diverse markets and a proven track record of guiding companies to success, Cherif is a trusted advisor for businesses looking to navigate the complexities of the African business landscape. His extensive knowledge and strategic insights have made him a key figure in connecting Western businesses with lucrative opportunities in Africa.
Cherif Harouna has partnered with some of the world’s leading multinational companies, including Rio Tinto, Asprebas (Brazil), Plan International, and the World Food Programme, delivering impactful solutions on diverse projects across Africa.
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​With a vast network providing credible, on-the-ground expertise, Cherif has a proven track record of resolving complex business challenges that drive growth, particularly within the mining, agribusiness, energy, and pharmaceutical industries. His deep connections and local knowledge have been instrumental in helping clients navigate the intricacies of the African market.
Cherif’s success is further reinforced by his extensive language skills and entrepreneurial spirit, which have consistently led to successful outcomes. His work is backed by partnerships with some of the UK’s largest charities and corporations, underscoring his ability to build bridges between global organisations and African opportunities.
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